You are in the official 2008-2009 General Catalog
for California State University, Fresno.
You are in the official 2008-2009 General Catalog
for California State University, Fresno.
MKTG 90. Introduction to E-Business (3)
E-business foundations; information technology infrastructure; new marketing
and business models; financial, legal, and global implications; supply chain
and enterprise resource planning.
MKTG 100S. Marketing Concepts (4)
Recommended for first semester juniors. Prerequisite or corequisite:
BA 105W or ENGL 160W. Learn how marketing activities such as pricing, promotion,
packaging, and distributing goods and services in international, national,
profit, not-for-profit, service, consumer, and industrial markets are used
to facilitate satisfaction of consumer needs. S sections include a service-learning
requirement (see Civic Engagement and Service-Learning.)
FS SU
(Formerly MKTG 100 or 100S)
MKTG 101. Marketing Information Systems (4)
Recommended early in the Marketing Option. Prerequisite: a grade of C or
better in MKTG 100S. Examination of the role of marketing research in management
decision making, using the Internet as a source of information and as a
marketing tool. Also covers the marketing research process, including questionnaire
development, surveys, and how to understand and use statistical data analysis.
FS
MKTG 103. Personal Communication Tools in Marketing (4)
Recommended early in the Marketing Option. Prerequisite: a grade of C or
better in MKTG 100S. Teaches communication and persuasion tools for presenting
ideas, selling goods and services, and negotiating. An experiential framework
prepares students for success in entry level jobs. Students learn presentation
skills, how to create a rèsumè, and how to use a follow-up
system. FS
MKTG 110. Buyer Behavior (4)
Prerequisite: a grade of C or better in MKTG 100S. Provides an understanding
of consumers' (individual and industrial) behavior in the marketplace. Theory
from sociology, anthropology, economics, and psychology is applied to behavior
in the market place. This understanding is then translated into more effective
marketing strategy and tactics. (3 lecture, 2 lab hours) FS
MKTG 114. Principles of Logistics and Supply Chain Strategies (4)
Prerequisite: a grade of C or better in MKTG 100S. Analyzes how firms
utilize collaborative distribution intermediaries to gain a competitive
advantage in local and global markets through integration of logistics and
SCM. Examines the management of the physical flow of products and information
throughout the entire supply chain. Other topics: plant and warehouse location
analysis, transportation, fleet, warehousing, and storage management. FS
MKTG 115. Global Channels Technologies (4)
Prerequisite: a grade of C or better in MKTG 114. Operating, controlling,
and evaluating integrated logistics and supply chain management-oriented
channel structures for globally competitive environments. Customer service
and CRM, security, and privacy. Inbound and outbound traffic management.
Export/import logistics and procedures. Introduction and demonstration of
ERP (e.g., SAP, Oracle/PeopleSoft, J.D. Edwards, and Microsoft Dynamics
supply chain management softwares.)
MKTG 126. Purchasing and Materials Management (4)
Prerequisite: a grade of C or better in MKTG 114. Purchasing and supply
chain management planning, policies, and procedures; purchasing organization;
sources of supply, pricing; contract negotiation; value analysis; traffic
management; quality assurance; inventory management; public purchasing;
and legal and ethical aspects of purchasing. F
MKTG 130. Retail Managing and Merchandising (4)
Prerequisite: a grade of C or better in MKTG 100S. Location, price, and
promotion topics are enhanced with the buying and merchandising process,
including buying planned stocks, style merchandising, and accounting and
controlling systems.
MKTG 132. Promotion Practices and Principles (4)
Prerequisite: a grade of C or better in MKTG 100S. The focus is on promotion
as a communications process and the integration of promotional elements
into the total strategy of the firm. Students examine what makes promotions
work, when and where to promote, and how promotions utilize data from the
Marketing Information System. FS
MKTG 134. Entrepreneurial Marketing (4)
Prerequisite: a grade of C or better in MKTG 100S. A practical look at building
a marketing plan for the person or firm interested in the development of
a new product or service. A key element of the course is a project; students
build a detailed plan to solve marketing-related problems a business faces,
whether old or new.
MKTG 136. Sales Force Management (4)
Prerequisite: a grade of C or better in MKTG 100S and 103. Selection, retention,
supervision, compensation, and termination of sales personnel are approached
from a perspective of a middle manager who needs to employ modern behavioral
and supervision techniques to build a motivated and productive sales force.
MKTG 140. Export and Global Marketing (3)
Prerequisite: a grade of C or better in MKTG 100S; (BA 174 required for
International Business Option only.) Examination and evaluation of business
policies and practices of firms engaged in world trade; the marketing area;
organization, product, channels of distribution, marketing research, demand
creation and other management problems. S
MKTG 144. Services Marketing (4)
Prerequisite: a grade of C or better in MKTG 100S. Service strategies in
industries representing 75 percent of the national job market, including
telecommunications, healthcare, financial services, fine arts, professional
services, distribution, entertainment, and not-for-profit organizations.
Emphasis is on the distinctive approach necessary for successful long-term
marketing of services. S
MKTG 150. Sports Marketing (3)
Prerequisite: a grade of C or better in MKTG 100S. Development and application
of marketing strategies in sports and sports-related industries. Focuses
on research, segmentation, product development, pricing, sponsorships, consumer
behavior, licensing, branding, and promotions in sports venues. FS
MKTG 153. E-Marketing (3)
Prerequisite: a grade of C or better in MKTG 100S or MKTG 90. Use of the
Internet as a source of marketing information and as a marketing tool; Internet
and database marketing; issues related to designing and promoting an e-business
site and attracting customers. F
MKTG 188. Strategic Planning in Marketing (4)
Prerequisites: a grade of C or better in MKTG 101 and 103 (may be taken
concurrenly). Last semester senior standing. Integration of marketing with
other functional areas of business. Focus is on strategic planning process
and procedures leading to development of marketing plans, including financial
analysis and budgeting. Must be taken at Fresno State. FS
(Formerly MKTG 188A-B)
MKTG 189T. Topics in Marketing (1-3; max total 6 if no topic repeated)
Prerequisite: senior standing or permission of instructor. Topics in advertising,
consumer behavior, distribution, industrial procurement, marketing research,
retailing, wholesaling.
MKTG 190. Independent Study (1-3; max total 6)
See Academic Placement - Independent
Study. Approved for RP grading. FS
MKTG 195. Internship (3; max total 6)
Prerequisite: permission of the internship coordinator. Requires 150 hours
of work at a pre-qualified, academically-related work station. When completing
more than one internship for credit, students are required to do so in different
sectors (business, government or nonprofit.) Reflective journal, final report,
and work station evaluation. CR/NC grading only. FS
MKTG 200 Series Courses
Graduate courses are listed under Business --
Graduate Program.
Marketing
Degrees